This will help you rank for desired keywords. Your plan will focus on building your expertise, experience, authority, and trust with Google. If there’s a goal and proof of success, you’ll have an easier time getting budgets for writers and resources to take your digital presence to that next level. You can only measure the success of your work when there’s a specific goal or objective. You will know what you’re writing and, importantly, why. The major benefits of a content plan include: After all, you know your audience and the questions they’re asking, but will a fly-by-the-seat-of-your-pants plan help you rank in Google and get the most out of your efforts? Probably not. You don’t want writers without work, so you jump to the next logical topic.ĭon’t get me wrong, these topics are often good enough. One of the major problems that I witness is marketing specialists having to think on their feet for that next article. Without a content plan, you risk producing irrelevant, inconsistent content and lacking direction. This article is a guest contribution from Zoe Ashbridge, SEO consultant at forank. The tips provided in this article are tried and tested over eight years of online marketing, manageable enough that anyone can do it but robust enough that you’ll get results. Walk through each step (do not miss step seven), and you’ll feel empowered with the knowledge to create a content plan. I can share the tactics I use to generate quarterly plans for my clients using the Screaming Frog SEO Spider for some of the most important steps. While content planning is unique to every business. There are questions on how marketers create a content plan that serves users and meets Google’s guidelines.
To some, content marketing might feel like a web of confusion. With the influence of AI content and Google’s developing algorithm, it’s no wonder Google searches for content planning are increasing. Content has been under a microscope lately.
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